If you are reading this with intention, chances are you know what I mean when it comes to search engine optimization, a.k.a. SEO.
**Latest updated on November 15, 2023**
What exactly is evergreen SEO, and how can it work wonders for your business? Well, think of evergreen SEO as your website’s steadfast ally in the unpredictable world of search engines, especially the big player, Google. It’s not a magic potion for securing specific keyword rankings, but it does offer a reassuring stability. Your website becomes less susceptible to the upheavals that come with Google’s updates.
Let’s rewind to the golden era of 2003-2010 when getting SEO right seemed like a walk in the park. Back then, it was a bit like playing chess with search engine algorithms, particularly Google’s. You could snag a domain with your coveted keywords, sprinkle those keywords liberally in the URL, and stuff your articles with just the right amount of keyword goodness. And by ‘goodness,’ I mean content that often looked like it was more for bots than actual human beings – a strategic dance with keyword density.
Throw in a handful of links from content farms or link networks, all generously seasoned with spam and pointing to your homepage and inner pages, and voila! Your website effortlessly claimed a spot in the top 5 or even clinched the coveted first rank for moderately competitive keywords. It wasn’t just about specific keywords; this link-building practice also gave your pages enough weight to secure top 10 rankings in various long-tail keywords.