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Life Lesson

Back Health Investment: Dodge Spinal Surgery

The Choice is Yours

**Last Updated: November 16, 2023**

Okay, picture this – you’re like me, clocking in those long hours online, staring at a computer screen for a good eight hours a day. Now, if there’s one piece of advice I can’t stress enough, it’s investing in the holy grail of comfort – the best ergonomic chair. And hey, if you’re on the heavier side, consider it a game-changer.

Now, I’m not here to throw brand names at you. Let me spill the beans on my journey from lousy office chairs to the ones that saved my back. You’ll notice a real difference in what you pay, trust me. Some folks might argue, ‘It’s just a chair, they’re all the same.’ Well, that’s a big fat myth. A crummy chair won’t have your lower back’s back, and before you know it, you’re stuck in a bad posture, brewing up a storm of tension that leads straight to back pain.

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Business Lessons

Should You Accept Every Customer, Even When Your Gut Says No?

**Last update: November 15, 2023**

As entrepreneurs, we all know that paid customers are the lifeline of our service-based businesses. But should we just accept every paying customer without question? My answer is a resounding no, even if you’re just starting out.

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Why? Because not all paid customers are worth taking on. Some are not created equal in terms of their value, both in the beginning and in the long run. You might encounter cheapskates who are ready to take advantage of you at every turn. Sure, they’re paying, but with conditions that turn into “scope creep.” They’ll ask you to do more than what was agreed upon without paying any extra. Worse yet, they’ll try to charge back and get their money back with lame excuses or even outright lies once they’ve got what they wanted.

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SEO

4 Ways to make your website “SEO Evergreen.”

If you are reading this with intention, chances are you know what I mean when it comes to search engine optimization, a.k.a. SEO.

**Latest updated on November 15, 2023**

What exactly is evergreen SEO, and how can it work wonders for your business? Well, think of evergreen SEO as your website’s steadfast ally in the unpredictable world of search engines, especially the big player, Google. It’s not a magic potion for securing specific keyword rankings, but it does offer a reassuring stability. Your website becomes less susceptible to the upheavals that come with Google’s updates.

Image by Free-Photos from Pixabay

Let’s rewind to the golden era of 2003-2010 when getting SEO right seemed like a walk in the park. Back then, it was a bit like playing chess with search engine algorithms, particularly Google’s. You could snag a domain with your coveted keywords, sprinkle those keywords liberally in the URL, and stuff your articles with just the right amount of keyword goodness. And by ‘goodness,’ I mean content that often looked like it was more for bots than actual human beings – a strategic dance with keyword density.

Throw in a handful of links from content farms or link networks, all generously seasoned with spam and pointing to your homepage and inner pages, and voila! Your website effortlessly claimed a spot in the top 5 or even clinched the coveted first rank for moderately competitive keywords. It wasn’t just about specific keywords; this link-building practice also gave your pages enough weight to secure top 10 rankings in various long-tail keywords.

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Business Lessons

How to Avoid Starting a Doomed Business

**Update: November 15, 2023**

The path to entrepreneurial success isn’t always paved with good intentions and passion alone. While many self-proclaimed business gurus preach the gospel of starting a business driven solely by passion, this approach is often incomplete and potentially misleading.

Sure, passion is a vital ingredient in the entrepreneurial mix. After all, it’s unlikely you’ll sustain the energy and dedication required to run a business if you don’t enjoy what you’re doing. However, passion without a market need is like a ship without a rudder – it’s bound to drift aimlessly and eventually flounder.

Photo by Andrea Piacquadio from Pexels

The reality is, businesses exist to serve customers. Without paying customers, there is no business. Your success hinges on your ability to identify and solve real problems for your target audience. The more effectively you address their pain points and deliver satisfaction, the more you can command in pricing.